Looking for the best method or plugin to install Google Analytics? Here is the simple method to install Google Analytics in your WordPress site using the MonsterInsights plugin.
MonsterInsights is the best and easiest solution to install Google Analytics in your WordPress site. This plugin helps you to grow your business by showing your website’s important Analytics report on your WordPress dashboard.
In this article, you will know why Google Analytics is important and how you can easily install Google Analytics in your WordPress using the MonsterInsights plugin.
Before that, I will explain the importance of Google Analytics and how you can signup with Google Analytics.
Let’s get started.
Why Google Analytics is important for Bloggers?
Once you start a blog, getting more traffic and subscribers would be the first goal of yours. This is where Google Analytics comes in. It will help you to know more about visitors. Like:
Who is visiting your site?
This is very important data because it will help you to design the website according to Analytics data. For example: If most of your visitors visiting your website with mobile devices then you can design a mobile-friendly website. So, your site design will compatible with most of the mobile devices.
What are visitors doing on your website?
You can track where the visitors going on your site, how long they stay on your website, and what is the bounce rate.
Using this information, you can decrease the bounce rate and increase your page views.
You can also find your most popular/viewed articles, Articles that are not doing well, and what kind of content your visitors are looking for. With all these statistics, you write engaging blog posts to increase the page views.
When are visitors visiting your website?
Once you get to know the hottest hours in the day for your site, you can pick that particular time to publish your posts. It obviously increases page views.
Suppose if that timezone is not compatible with yours, then you can simply schedule your blog posts to meet that hour.
How are visitors finding your website?
This Analytics report shows you from where your visitors visiting your site (For example: Search Engines, Direct Links, Referral links from another site).
It shows the percentage of each source where your visitors are coming from. Google Analytics gives you a breakdown of each of these categories. If it is a search engine category, it will show you which search engine got the most traffic, Google, Bing, Yandex, etc.
This breakdown of the referral source shows which sites you want to work most with. If your top referral source is Facebook, you need to do special content to make your Facebook audience feel special.
If your top referral source is an external website then you might want to consider having a partnership with that website (For example: Guest posts).
How do your visitors interact with blogposts?
This part of the analysis shows how your visitors interact with your blog posts. It will show you which link the user clicked on your website and what is the percentage of the users and more.
You can run A/B split testing by creating a content experiment in Google Analytics to understand what works best for reaching your goals. With this report, you can work on your content for your visitors.
By focusing on the answers to the above question, you can focus on strategies that work for your site and avoid strategies that don’t work.
All you need to do is focus on analytics statistics and make data-driven decisions to improve the performance of your site.
How to signup with Google Analytics
Google Analytics is available for free and all you need is a Gmail or Google account to signup. The signup process is very simple just follow the below steps to create a Google Analytics account.
Step 1: Visit the Google Analytics website.
Once the Google Analytics dashboard opens, click on the Signup button. After that, you will be asked to log in with your Gmail or Google account.
Just select the Google or Gmail account that you want to use to sign up with Google Analytics.
Step 2: Once you sign up with Gmail or Google Account, Now you will see a new dashboard to create an account. Here you will be asked to provide the account name.
This name will be used as Analytics property and helps you to identify your business’s analytics account inside Google Analytics.
Step 3: In the next step you will see different analytics options for Web and mobile apps. Make sure you select a website (Web) option.
Step 4: After that, you need to enter the website name, URL, Industry Category, and Time Zone. Once you enter all the information, click on Create.
Step 5: Here you will be presented with Google Analytics terms and service agreement. Just check both the agreements and click on I Accept.
Step 6: Now your Google Analytics account has been created and you can see your Google Analytics tracking code.
This is how you can create a Google Analytics account with simple steps. Now I will show how you can install Google Analytics on your WordPress website.
How to Install Google Analytics in WordPress using MonsterInsights plugin
MonsterInsights is the most popular Google Analytics plugin for WordPress. Over 2 million websites were using this plugin including companies like Microsoft, Bloomberg, FedEx, Yelp, Subway and more.
It is the easiest and better way to add Google Analytics to your WordPress website. Also, it is one of the best and must-have plugins for every WordPress website.
MonsterInsights is a freemium plugin, you can either use its free version or paid version. For this guide, I am using MonsterInsights free version.
Paid version comes with advanced features like E-commerce tracking, Ads tracking, Author tracking and more. But the process of setting them up is the same.
So, let’s get started.
How to Setup MonsterInsights plugin?
The first thing you need to do is install the MonsterInsights plugin and Activate it. You can do this by going to your WordPress admin dashboard >> Plugins >> Add New.
Once you activated the plugin you can see MonsterInsights welcome page. Just scroll down and Click on Launch the Wizard! Button.
On setup wizard, first, you will be asked to choose a category for your website (a business website, blog, or eCommerce). Select the option which is relevant to your website and click on the ‘Save and Continue’ button.
In the next step, you need to click on the ‘Connect MonsterInsights’ button.
This will bring up a popup where you need to select your Google Account that you used before to create a Google Analytics account.
In the next step, Google will be asked to allow MonsterInsights to access your Google Analytics account. Click on Allow to continue.
After that in the final step, you need to select the profile that you want to track. Here select your website and click on the Complete Connection button to continue.
Now MonsterInsights will install Google Analytics on your website. After that, you will be asked to select the recommended settings for your website.
By default, MonsterInsights will recommend some settings and they work for most of the websites. If you use the affiliate link plugin (Thirsty Affiliate) on your site, then you need to enter the path you used to cloak affiliate links. (For example: Go, Recommend, or Recommends, and Refer).
Basically, this feature helps you track your affiliate links in Google Analytics. Just select the settings and click on ‘Save and Continue’.
In the next step, MonsterInsights will show some paid add-ons that you can access in Pro version. If you don’t want to upgrade to the PRO version, just click on ‘Save and Continue’.
In the next screen, you will be notified about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours.
Also, you may see notification of multiple tracking code detection, If you manually installed Google Analytics tracking code on your website previously. If you installed it before, you need to remove it.
Don’t forget to click on the Finish Setup & Exit Wizard button.
That’s it! You have successfully installed Google Analytics in your WordPress site using MonsterInsights.
If you visit your admin dashboard tab, there you can see the MonsterInsights report widget, which will help you know a quick summary of your website analytics reports.
To view full reports, go to Insights >> Report page. There you can see all your website report.
Overall, MonsterInsights plugin makes it easy to add Google Analytics to WordPress, set up advanced trackings, and view reports.
Why your website needs MonsterInsights plugin?
I know you might be thinking ‘why do I need this plugin when I can do it without a plugin?’ Let me explain why your website needs the MonsterInsights plugin.
You can set up Google Analytics easily
MonsterInsights plugin makes Google Analytics setup easy. In just a few clicks, you can easily connect Google Analytics to your WordPress website without touching a single line of code.
You will have advanced Analytics tracking features with MonsterInsights
MonsterInsights allow you to enable dozens of Analytics tracking features on your website, that you often miss in Google Analytics.
You can easily set up basic tracking features like sessions, page views, bounce rate, etc. in Google Analytics.
But enabling advanced tracking features like eCommerce tracking, form tracking, and download tracking in Google Analytics will take time and effort. Because you can add such advanced features manually.
In case, if you made a single slight mistake while adding such a tracking feature can skew your entire Analytics data.
With MonsterInsights, you don’t have to worry about skewing your tracking data because you are not required to touch any type of code during setup.
Here are some advanced tracking features you can enable easily with MonsterInsights.
- Ecommerce tracking: Enable eCommerce tracking for your WooCommerce or Digital Download store.
- Ads tracking: Helps you to understand which ad slot brings in the most revenue.
- File download tracking: Find out how many times users download your files.
- Custom dimensions: Track authors, categories, tags, searches, logged in users and etc on your website.
- Google AMP tracking: Enables Google Analytics tracking on your Google AMP-enabled pages.
- Facebook Instant Article tracking: Enables the Analytics tracking on your Facebook Instant Articles.
- Forms tracking: Track all your website forms with Google Analytics.
- Google Optimize: Helps you to start conducting A/B tests on your site.
- EU Compliance: Improves compliance with GDRP and other privacy regulations.
Understanding Analytics made easy
MonsterInsights made it easy to understand each and every tracking detail. Whether you are a beginner or an expert you can easily understand Analytics reports, which will help you to make informed decisions.
As I mentioned before, the website Analytics report helps you to grow your business. If you’re struggling to understand the Analytics reports then it becomes difficult to take important decisions for your website.
That’s why MonsterInsights providing you with the most important reports that matter to your business in an easy to understand format.
This means that even if you are not an analytics expert, MonsterInsights can help you make data-driven decisions that will have a positive impact on your website.
View Analytics reports right inside your WordPress dashboard
With MonsterInsights plugin, you can view your website Analytics reports right inside your WordPress dashboard.
If you want to check out how your website performing, then you don’t need to log in to your Google Analytics account every time. Instead, you can easily figure it out right inside your WordPress dashboard.
Why MonsterInsights is preferred by most of the bloggers?
MonsterInsights plugin is the most popular Google Analytics plugin and it is used by over 2 million websites.
Most of the bloggers and website owners preferred this plugin to track their website Analytics. Do you want to know why? Below are a few reasons why MonsterInsights is preferred by most of the bloggers:
- User Experience.
- Single product with all tracking features.
- No third-party account is required.
- Best for all sized websites.
These user-friendly features make MonsterInsights plugin unique and popular among the competitors. If you still wondering whether to use it or not, then I recommend you to use it now!
What Included in MonsterInsights Pro Version?
MonsterInsights is a freemium plugin. Free version plugin is best for most of the bloggers.
If you run an eCommerce site or multi authors website then you can buy MonsterInsights PRO version. It will help you track every link on your site. For example: User ID Tracking, Outbound Link Tracking, Category Tracking, Tag Tracking, and more.
Here is the complete list of MonsterInsights PRO features.
The MonsterInsights plugin simplifies the entire process of installing Google Analytics and viewing reports for WordPress websites. Undoubtedly the best option than manually add code to your site.
It’s easy to double your traffic and sales when you know how people doing and use your website. That’s why MonsterInsights shows you the stats that are important.
If you want to grow your business with confidence, you need to start with MonsterInsights today.
I hope this article has helped you learn about the importance of Google Analytics, an easy way to install it on your WordPress website.
If you have any questions about installing Google Analytics using MonsterInsights, let me know in the comment section 🙂