Hey, do you want to write SEO friendly article for your website?
If yes, then here is the detailed article to know the method of writing SEO Friendly articles.
Writing SEO friendly content is an art and it needs a special kind of practice. Basically, you need to write the content for your audience as well as for search engine bots.
We can write content for our audience there is no big deal in it. But writing content for Search Engine bots is what makes our articles rank higher in Search Engine Result Page (SERP).
If you want to learn SEO in detail then visit SERP University (free resource to learn SEO).
In this article, I will share some tips to write SEO friendly content that rank better in Search Engines.
So, let’s get started.
12 Tips for Writing SEO Friendly Article
1. Do some research
Writing SEO Friendly content starts with content research. If you are not doing content research before writing articles then you’re wasting your time and effort.
Basically, this part includes important steps like:
- keyword Research – SEMRush helps you research your content better and optimize the keyword. This tool helps you understand what will be the right keyword you should target.
- Type of the content – you need to enter the keyword in the Google search bar and analyze the top 10 ranking articles. In this way, you can write better articles than your competitors.
- Length of the content – Use the SEMRush Writing Assistant to find out what the ideal word limit is to increase your chance of ranking on the first page. If your competitor wrote an article of 2500 words then you need to write an article of 2550+ words. (To do this, you need to cover all the related topics)
- People also ask questions – Most importantly focus on the people also ask section in Google search and try to include or answer their question in your content. Because if they search for that question again maybe your article will rank higher and they might read your blog post.
Try to do this researches before writing articles. It is best practice and helps you to rank your blog posts higher and you can easily drive huge traffic to your website.
It is just an overview of how you can search for your keyword and write better content than your competition. But in the next article, you will get a detailed guide about how you can do keyword research.
Once you complete your research, make some notes and start preparing the outline of your content.
2. Prepare outline of your content
Once you decide your target keyword, now it’s time to prepare an outline of your content.
Means, you need to define the different parts of your article.
Splitting the content into several parts will make writing easier. It is the faster and most efficient to write lengthy articles. You can easily write 200-300 words to cover a specific part of the article, rather than trying to write larger sections.
You should implement this method while writing lengthy articles. Because writing lengthy articles (2000-4000 words) in a single sitting is not possible and takes so much time.
If you divide content into different parts you can work on different sections independently. This will save time and you don’t need to re-generate your focus and organize your thoughts.
Here is a small example of preparing the outline of the content.
Your content outline must include the Introduction section, Main part, and Conclusion. You can divide the main part into several sub-parts.
For example, I divided the main part (Tips for writing SEO Friendly Article) into different parts.
That’s it, now it’s time to start writing and optimizing your article for SEO.
3. Determine the title for your article
After that, you need to determine the title for your article/blog post.
Writing a good and interesting title is best practice for SEO purposes and user-friendliness.
Characteristics of the good title:
- The post title should have less than 60 characters so that it is shown without breaks in SERP.
- It includes the targeted keyword.
- It describes the content of the blog post.
- It is interesting enough to get clicks by users when appeared on SERP.
For example, Notice the title of this post “How to Write SEO Friendly Article (Method I Use)”.
My target keyword was “SEO Friendly Article” and Instead of using the keyword as the title, I used it with ‘How to’ and ‘Method I Use’.
To make it clear to both users and search engines of what included in this article.
You can see the best example for an optimized title:
Post title is what your users read and Post URL is what search engine’s read.
To make SEO Friendly URL’s all you need to do is,
- Search engines usually ignore the stop words like ‘a’, ‘an’, ‘the’, ‘to’ etc. So, you need to remove all the stop words from your post URL.
- Make your post URL shorter and informative.
- Use the Keyword.
Most of the time, our post titles contain a lot of stop words. If you notice, In WordPress permalink(URL) will generate automatically.
While generating URL, it contains all post title words including stop words. So, you need to remove all the stop words manually before publishing the post for the first time.
Most importantly, you need to include your focused keyword once in the permalink.
For example, Default Permalink (URL) for this blog post was “ /how-to-write-SEO-friendly-article/” but I optimized it by changing it to “ /SEO-friendly-article/”.
Here I removed “To”(stop word) and “how-to” to make post URL shorter and informative.
Notice: Never change the Post permalink (URL) once the post is published.
5. Use Headings Correctly (h1,h2,h3…)
Using the right heading tags is another important step in SEO Friendly article writing.
It is the best practice to use heading in hierarchical format (h1,h2,h3..) in your content.
In the below screenshot, you can see how I used headings for this blog post.
It is always a good idea and the best practice to use proper heading tags for effective SEO writing.
If you properly organize the content with headings, it will help search engine crawling bots to scan the content and also make the blog post easier to read for users.
6. Keep Your Paragraphs Short
Always try to use small paragraphs (2-4 sentences long) and use various formatting options like Bold, Italic, Underline, and Bullet Points to make your content less boring.
If you notice, people love to read short paragraphs and bullet points than the large paragraphs. And bold or underline text and other formatting options will attract people’s attention.
All of these practices can help you increase user engagement and reduce the bounce rate. And make it easier for your mobile users to read your content.
7. Add Internal and External Links
Whenever writing a new blog post, try to link back to old blog posts by interlinking.
Internal linking is a very effective and easy to follow SEO technique that has a number of benefits:
- Interlinking increases user engagement and they can get useful information from related old blog posts.
- It helps search engines to re-crawl your old blog posts as well as to discover new posts and pages. Usually, search engine crawling bots crawl the link that doesn’t have nofollow attribute.
- Internal linking is another way to give search engines a hint on what a post/page is about. For example, If I add a link like this: WordPress Hostings, here I’m telling the crawler that the linking page related to WordPress Hostings.
- It is the best way to provide related and more information topics to your users.
- It is the best technique to reduce the bounce rate and keep users on your site for more time.
If you use SEO plugins like Yoast SEO, usually you will be asked to link external websites while writing the article as a part of SEO optimization.
Do external linking wherever necessary and make sure to use the NoFollow attribute to the link. If you don’t use nofollow attribute, then you are sharing part of your SEO with that site.
You can add nofollow attribute manually, but you can do it automatically with the External Links plugin. With this single setting to add nofollow attribute to all the external links on your website.
Take a closer look at this post and notice how I added links to my old blog posts.
Pro Tip: When you interlink, use keywords in the anchor text. When you link to a blog post, you will see an option to add URL and Link Text.
Make sure to fill the Link Text with the main keyword for the post you are linking to.
For example, take a look at the below screenshot.
Here I linked my old blog post about “Why Site Ground is best for newbie bloggers?” to the word SiteGround. Here, “SiteGround” is the Anchor text /link text and also it is the main keyword of the blog post.
8. Optimize the length of the Blog Post
Studies have shown that longer blog posts perform better in search and they get more likes and mentions in social media.
But it doesn’t mean that short articles don’t rank well. Search Engine’s main motto is to provide quality content to the users.
You should know that the topic you are thinking to write a blog post, has been already published by your competitor. So, your goal is to make your blog posts better than your competitor blog post.
To do this, all you need to do is enter your keyword in Google and open the top 10 articles, start analyzing their content, words, images, and links, etc. Make notes and write more informative and better articles than those articles.
If you succeed to write better articles by maintaining quality and quantity then your post can easily rank higher in SERP. But don’t expect to get the result immediately it takes time to rank in Google or other search engines so have some patience.
Usually, people love to read and share informative and in-depth articles. Also, such articles attract the attention of users and possibly get natural backlinks. We all know that backlinks help our posts to rank in SERP.
If you still writing short articles, start writing more informative and in-depth articles now.
9. Optimize your images
Using images, graphs, infographics, videos, and other media elements, make a blog post more interesting and attractive to read and improve the quality of the content.
You should know that Google cannot read the image or other media elements while crawling a post or page.
But you can make images and other media element SEO Friendly, by adding relevant Alt Text & Alt Attributes. This is how Google and other search engines understand the media elements.
You can do it manually while uploading your images to the WordPress media gallery.
For example, if you take a screenshot of the Google Analytics dashboard, then you need to use a name like “Google Analytics Dashboard”. Means, whatever your image is expressing is what you need to use as Alt Text and Alt Attributes. This is how people can land on an image in one of your blog posts.
Don’t name the image as img001.jpg. Make sure to change it before publishing it.
Using keywords as Alt Text and Alt Attributes helps your blog post images to appear on Google Image Search Results. You can also get clicks, impressions on your blog post through such images. So, use the focused keyword as image Alt Text and Alt Attributes (Not in huge quantity).
Notice: Don’t forget to add Alt Text and Alt Attributes to your media elements. It may take time but gives better results in SERP.
10. Use your keyword
Using keywords throughout your content is the main part of the SEO Friendly article writing. But you should use it in a limited quantity. Because Search Engines usually hate keyword stuffing.
Use your keyword wherever it is necessary. Don’t add the keyword in the content for the sake of doing.
Here is the answer to where should you add the keyword?
- In the post title
- In post permalink or URL
- In Post meta description
- In the first paragraph
- In the first sub-heading
- In the content (wherever it necessary)
- In the image Alt text & Alt attributes
- In the last heading
- In the last paragraphs or conclusion
These are some spots where I usually add the keyword. If you notice this article I used SEO Friendly Article keyword in the same format.
The usage of the keyword also depends on the length of the article. I have written 4773 words article and there I used targeted keyword for 18 times.
But don’t use your keyword in a huge quantity inside your post. And to reduce the number of keyword usage you can use alternative words instead of using the keyword. For example, if you notice this blog post, instead of using SEO Friendly Article I used SEO Friendly Content/Blog Post.
Keywords should be used wisely so that search engine crawlers can easily notice your keyword throughout the blog post.
To know the exact keyword quantity, you should use the SEO plugin. It will show you the exact quantity of keyword usage and if keyword stuffing is there it will suggest you reduce the number of keywords.
11. Optimize Post Meta Description
Optimizing Post meta description is important as the optimizing post title and post permalink/URL.
Meta description is nothing but a summary of the blog post in less than 200 characters. This description plays a major role in search engine ranking.
You need to add your keyword and create an interesting meta description for users to click on it.
Every SEO plugin allows you to add a meta description to a post. If you have not added meta descriptions in your old blog post, you should start doing it immediately.
By optimizing the post meta description, you ensure that each of the posts you write has the potential to increase the maximum traffic to your site.
Make sure to use the keyword in it, because Google sees each blog post as a different web page so you can rank each post for a specific keyword.
12. Use SEO Plugin
If you want to write SEO Friendly article flawlessly then you should start using SEO plugins. They will work as an assistant while writing blog posts.
I personally use the Yoast SEO plugin.
This tool will help you to write SEO Friendly and readable articles. After writing the blog post, you need to choose your focus keyword. After that, the tool will run all kinds of checks to see whether your blog post is optimized well or not.
Read Yoast SEO setup guide to set up properly on your WordPress website.
Basically, Yoast SEO plugin will check your blog post for every optimizing aspect, like:
- It will check whether you have used the keyword in the right places like title, URL, meta description, alt text, and content.
- It also checks the readability of your text.
- It checks for internal and external links and images in the blog post.
- It calculates how often you use your keyword throughout the article.
- It also checks if the other pages or posts on your website use the same focus keyword, to prevent you from competing with yourself.
If you write an SEO Friendly article based upon the above aspects, the plugin will indicate with green bullets. Post or pages with green bullets will help you improve the ranking of the posts on your website.
Make sure to get a green bullet for every optimizing aspect.
Rather than writing articles blindly, simply follow the below checklist to write SEO Friendly articles to rank higher in the search engine result page (SERP). And make it a hobby while writing articles for your website.
- Do some research
- Prepare Outline of your content
- Determine the Title for your Article
- Optimize Post URL (Permalink) and Remove stop words.
- Use Headings Correctly (h1,h2,h3…)
- Keep Your Paragraphs Short
- Add Internal and External Links
- Optimize the length of the Blog Post
- Optimize your images
- Use your keyword
- Optimize Post Meta Description
- Use SEO Plugin
Once you learn to write SEO friendly content and rank your blog post higher in SERP, you can easily drive huge traffic to your website.
Just follow this article and start writing better articles than your competition. In a few days, you will get to know the results. If your old blog posts are not optimized yet, start optimizing them now.
Website speed is also one of the factors in search engine ranking. So, use the fastest hosting services, caching plugins, and CDN to boost your website speed.
Always write high-quality optimized content for your visitors. Never compromise on the content quality and never lose your hope.
I hope this detailed article helps you to write SEO friendly content for your website. If you have any questions or have any other SEO writing suggestions, let me know in the comment section!