Yoast SEO Setup Guide For WordPress

Yoast SEO setup

Hey! Are you searching for a proper Yoast SEO setup guide for your WordPress website? Then, you landed in the right place.

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of website/blog to users of search engines.

Means, Proper SEO helps to rank your website/website posts on the search engine result page. Once your website ranks on the first page of the search engine then it will visible to many users. This will help you to drive huge organic traffic to your website for free.

Choosing the best web hosting will help the website to rank higher in the Search Engine Result Page(SERP).

So, SEO is mandatory for every website. That’s why “Yoast SEO” plays an important role to configure and to optimize website SEO.

Ideal Yoast SEO Setup Guide

Yoast SEO is a popular SEO plugin and has more than 5 million active installations. And it is one of the best and must have plugin for your WordPress website.

It is a freemium plugin and the features available in the free version is enough to make your website SEO optimized.

To install this powerful plugin go to your WordPress dashboard >> Hover over Plugin >> Click on Add New.

In the search box, Type Yoast SEO and click on Install and Activate it.

Yoast seo setup

After installing the plugin you can see the Yoast SEO section on both Sidebar and the topbar. Once you hover over the Yoast SEO section you can see their different sections.

yoast seo setup

 

1. General Settings

Once you installed the plugin you need to setup the Yoast SEO Configuration wizard. This is a tab where you can provide basic details of your website to the plugin.

NOTE: I recommend you to setup the Yoast SEO plugin setup after finishing the basic website design.

Learn more about 30 things to do after installing WordPress.

Dashboard

To setup the wizard, click on Configuration Wizard.

Yoast seo configuration wizard 1

Environment

Here Yoast SEO wants to know whether your website is completely ready and live or under construction.

Choose Option A: My site is live and ready to be indexed.

Yoast seo configuration wizard

If you choose Option B you site will not be indexed by Search Engines (Google, Bing, Yandex, and etc). If you choose this option, Make sure to change it later.

Site Type

Tell Yoast SEO that what type of website you are running. For example, WPBLOGSPACE is a blogging website, So I chose A Blog option.

Yoast seo configuration wizard 2

Organization or Person

Once you specify your website type, in the next step you have been asked some other details about your website. Such as:

  • Here you need to represent whether the site is Organization or Person.
  • Name of your Organization (website).
  • Logo of the website.
  • Social Profile/page links.
Yoast seo configuration wizard 3

Basically, these details will be used by Google or another search engine to display Big Block information about your website on the right side of the Search Engine Result Page (SERP).

For example:

Example of Yoast SEO big block information

 

Search Engine Visibility

This feature allows you to select what type of content you would like to show on the SERP. Means, all selected (YES) contents will show on the SERP.

Yoast seo configuration wizard 4

Multiple Authors

If your website has Multiple Authors to publish content select Yes, Otherwise Select No.

Yoast seo configuration wizard 5

Title Settings

Here enter your website name and select Title Separator. Title Separator is the symbol used to differentiate your post, page title, and website title.

Yoast seo configuration wizard 6

Example of Title Separator.

Title Separator example

Continue Learning

Here you can Subscribe to Yoast SEO newsletter to get regular updates, guides, and tutorials.

Don’t forget to Subscribe to the newsletter.

Yoast seo configuration wizard 7

Success!

That’s it! Configuration wizard setup is done. Here you can watch the provided video to know more about the plugin and SEO optimization.

Yoast seo configuration wizard 8

Features

Here you will find important features of Yoast SEO, These features will help you to write SEO friendly articles (On-Page SEO). So, enable all the features.

Yoast SEO features

Most of these features are available in the Yoast SEO Meta box below the post/page editor. We will see each of the features individually.

SEO Analysis

While writing post/page Yoast SEO analyzes your content and give some suggestions to edit it.  This will help you write SEO optimized content.

Yoast SEO Features

Readability Analysis

As the name suggests, it will help you to align your content properly. So that readers can read your content easily.

Yoast SEO Features

Cornerstone Content

This feature allows you to select the most detailed, informative, and important article on your website.

Yoast SEO Features

Basically, this tool counts the total text links (internal links and external links) added to the article.

Yoast SEO Features

XML Sitemaps

You can access your sitemap by clicking the link. You will get to know how to add sitemaps to Seach Engines (Google, Bing, Yandex) in the Webmaster tools section.

Yoast SEO Features

Ryte Integration

Yoast SEO Features

Admin Bar Menu

Yoast SEO Features

Security: No Advanced Settings For Authors

Yoast SEO Features

Webmaster Tools

In this step, you need to submit your website to Webmaster tools (Google, Bing, Yandex, and Baidu). This allows Search Engines to know about your website and also helps them to crawl your website.

webmaster tools verification

Once you verify the site with webmaster tools, You can easily know crawling status, errors, daily page/post impressions, clicks, ranking and etc. This will help you to know how your website is performing on Search Results.

How To Add Your Website To Google Search Console?

Google is the most used search engine in most of the countries. To verify your website with Google.

Click on the Google Search Console link.

google search console tools 1

Now enter the Email ID and Password to access the search console.

webmaster tools verification 1

Once you enter the Google Search Console tab, select the Property (URL  prefix or Domain) and Click on Continue.

webmaster tools verification 5

In the next step, you have to verify your property with the HTML tag method.

Copy the HTML tag and Paste it on Yoast SEO Google Search Console blank section and Save it.

webmaster tools verification 06
google search console tools 07

After Saving HTML tag in Yoast SEO, Go Back to Google Search Console Tab and Click on Verify.

webmaster tools verification 6
Submit the Sitemap

Once you successfully verify your property on Google Search Console. Submit your Sitemap, this will finish your 90% of the Search Console setup.

To submit Sitemap, Go back to your Yoast SEO General Settings >> Features.

Go to the XML sitemap section and click on the {?} symbol. Now click on See the XML sitemap link.

XML sitemap setup

Here you can see the sitemap of your website. Just Copy the URL (sitemap_index.xml).

XML sitemap setup 1

Go to Google Search Console, select the Sitemap section on the left sidebar. Enter sitemap_index.xml ” after your website URL and click on Submit.

XML sitemap setup 2

This is how you can verify your website with Search Console.

How To Add Your Website To Bing Webmaster Tool?

Presently, Bing is the second most popular search engine. The recent update of Bing Webmaster Tools makes it easy to add the website.

Now you can directly import the website sitemaps and all stats from Google Seach Console in a single click.

To add your website to Bing Webmaster Tools simply click on the Bing Webmaster Tools link.

Bing webmaster tool verification 0

Once you landed on the Bing Webmaster Tool, you will see two options to verify your site.

You can add your site manually or you can import website data from Google Search Console.

To reduce the complexes, I will import the website data from Google Search Console. To do this just click on Import.

Bing webmaster tool verification 1

Now you will see the Pop-up dashboard, here Bing ask your permission to access website data from Google Search Console. To import data click on Continue to Search Console.

Bing webmaster tool verification 2

Now select the Email that you used to create Google Search Console. And Click on Allow.

Bing webmaster tool verification 3

After you will see the website URL, Select the Website you want to add to Bing Webmaster Tools and Click on Import.

Bing webmaster tool verification 4

Here you will success message from Bing Webmaster Tool. To complete the process click on Done.

Bing webmaster tool verification 5

Now you can access all the website data in Bing Webmaster Tool.

This how you can add your website to Bing Webmaster Tool easily with the help of Google Search Console.

NOTE: While importing from Google Search Console to Bing, you don’t need to add HTML Tag in your Yoast SEO Webmaster Tool section.

How To Add Your Website To Yandex Webmaster Tool?

Yandex is Russia’s most used and popular search engine. To add your website to Yandex Webmaster Tool Click the link.

Yandex webmaster tools

You must have an account with Yandex in order to connect your website to Yandex Webmaster Tools. If you don’t have simply register with Google account.

Yandex webmaster tools 1

In the next Pop-up tab Click on I’m a new user.

Yandex webmaster tools 2

Now you are in Yandex Webmaster Tool. To add your site, Copy your website URL (Including http/https or www) and Paste it in Site address block and click on Add.

Yandex webmaster tools 4

After adding your site you need to verify it with HTML Meta tag.

Copy the provided meta tag and Paste it in Yandex Webmaster Tool blank place and Click on Save.

Yandex webmaster tools 05
Yandex webmaster tools 6

After pasting the HTML Meta tag, go back to Yandex dashboard and Click on Check.

Yandex webmaster tools 5

Hey! You successfully added your website to 3 major search engines. Now you can check crawling data of your website in each webmaster tools.

I ignored the Baidu Webmaster Tool because I don’t understand the Chinese language. This is how you Baidu webmaster tool looks like.

Baidu webmaster tool

2. Search Appearance

This Yoast SEO setup will help to design the layout of your website search results on SERP.

General

Search appearance setup

Content Types

Search appearance setup

Media

Search appearance setup

Taxonomies

Search appearance setup

Archives

Search appearance setup

Breadcrumbs

Search appearance setup

RSS

Search appearance setup

3. Search Console

Here you need to add Google Search Console Authorization Code, To do this click on Get Google Authorization Code and Select the Google account which you used for Search Console and Click on Allow.

search console authorization code

After you will get the Google Authorization Code. Just Copy and Paste it in blank place and Click on Authenticate.

search console authorization code
search console authorization code

This section shows all crawled posts, Pages URLs and Broken links, etc. Due to the recent updates of Google Search Console, now this feature is not available on Yoast SEO. To check these features visit Google Search Console.

google search console tools

4. Social

Filling out Yoast’s social settings helps Google to know about your profiles. Adding each social network’s meta data allows you to upload custom graphics (Image, description, etc) to each post/page which makes it’s image thumbnail format properly when that page is shared on social media.

Accounts

Yoast SEO Social

Facebook

Yoast SEO Social

Twitter

Yoast SEO Social

Pinterest

Yoast SEO Social

You can confirm your site with Pinterest with this guide.

Social Media Optimization – Once you setup and enabled meta data for all social networks, You can upload custom social media images in the Yoast SEO analysis section (you will find it below of your post/page) using the Share link.

social media optimization

This will help you to setup post-thumbnail properly, which means when that post/page is shared on social media you can see the proper setup of custom thumbnails.

You can setup post-thumbnails for all available social networks.

5. Tools

You will find Yoast SEO plugin’s built-in tools. Basically, these tools will reduce the time consumption and effort.

yoast seo tools

Import and Export

With this tool you can export your own Yoast SEO plugin settings, then you can import it on other websites. Also, you can import Other SEO plugin settings to your Yoast SEO plugin (If you are using other SEO plugin and want to switch it to Yoast SEO plugin).

yoast seo tools

File Editor

This tool allows you to quickly change important files like robots.txt and .htaccess file.

If you don’t know what it is, Please don’t touch or edit it.

yoast seo tools

Bulk Editor

This is a very useful tool for bloggers. With this Bulk Editor, you can edit all your posts/pages Title and description on a single page.

yoast seo tools
yoast seo tools

This is tool basically counts all the text links on your posts and pages.

Final Words On Yoast SEO Setup

This is how you can setup the Yoast SEO plugin properly. Basically, Yoast SEO is a freemium plugin. The free plugin provides a lot of features that are enough to make your website SEO friendly.

The Premium plugin comes with extra features like-

  • Multiple keyword optimization
  • org data to fast indexing and rich results.
  • Content regular update warnings.
  • Internal linking suggestions.
  • Content insights.
  • Redirect manager and etc.

You can buy the Yoast SEO Premium version for $89. For that price, you will get 1 website support, 1 year free updates and support from Yoast team.

And most importantly it is the best plugin to write SEO Friendly blog posts. So, you should have it right now.

I hope this Yoast SEO setup guide shared all the knowledge that you are searching for. If you have any queries you can contact me anytime.

If this article helped you to setup your Yoast SEO plugin then please help me by sharing this article on social networks and to your blogger friend. You can also appreciate my work by commenting below. 🙂

Your support helps me to publish this type of detailed guides and tutorials. Thank you…

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